Saturday, May 23, 2020

Leadership Styles And The Entrepreneurial Spirit Created...

Leadership style is a leader’s style to guide in a specific direction, plan and motivation to whole team. There are different influences on the entrepreneurial spirit created by different leadership styles (Darling Leffel, 2010). For this reason, an effective leader should choses a suitable leadership style to lead the team. There are four different kind of leadership style according to Darling and Leffel, analyzer, director, creator and connector. Analyzer-type leaders always do a great deal of research before they take any action, and they take precise, logical and systematic approaches to lead their team. Director styles tend to be goal-oriented, they are independent, confident, terse in expression and willing to take risks. Creator leadership styles tend to take approaches that are fresh, new and innovative, they are creative and grand designs. This kind of leadership style always can be a strong power to motivate and inspire team members with the vision of the future. The last one is Connector leadership styles, they are sensitive and always get along well with others, and connector type is the style that is the most sympathetic and understanding. Good leaders should take different styles to influence, to provide a direction and opinion to their group. It is different with managers. Managers have responsibility for the team to conduct, to achieve and to bring about. As Darling and Leffel(2010)expressed† activities of controlling resources, and mastering procedures andShow MoreRelatedEntrepreneurial Spirit950 Words   |  4 PagesThe three pillars of GCUs College of Business are Entrepreneurial Spirit, Innovation and Servant Leadership. These are three key characteristics that are critical in building a strong foundation for students to succeed in their professional growth and in business. This paper reviews each of these pillars and how they apply personally to my work environment and career development. Entrepreneurial Spirit The entrepreneurial spirit is composed of multiple characteristics including but not limitedRead MoreBureaucratic Leadership Style : Winston Churchill1263 Words   |  6 PagesBureaucratic leadership style has a long history. It’s been used in politics and in religions organisations around the world. The effectiveness of the style has seen a number of great leaders take advantage of the framework, with business leaders understanding the essential nature of the style. Who are some of the bureaucratic leaders you might want to look up to? Below are four examples of the benefits and the occasional downside of the leadership framework. Winston Churchill While the BritishRead MoreCompany Analysis : Infosys Enterprise2311 Words   |  10 Pagesacross different industries with its presence in 31 countries and employee strength of 95000 (Annual Report, 2013). The real strength of the group lies in the entrepreneurial spirit of the employees and impeccable knowledge skills, which enabled them to handle rapid changes in environments and technologies (Kak 2002). But in year 2005, HCL was struggling to make pace with competition. Then like other world’s best known companies, HCL had to endure transformational change under the leadership of CEORead MoreLeadership Style And Connector Style1290 Words   |  6 Pages0 Introduction Leadership style as wings of leaders, chose the suitable way to lead the team, can get a multiplier effect. No single leadership style can be called good or bad, different situations need different leadership style. Only leaders combine them personal ability with situation, can lead the team to achieve higher goals (Darling Leffel). This essay will argue that according to Darling and Leffel, Angela Ahrendts’ leadership styles are Creator style and Connector style. Ahrendts set aRead MoreBransons Leadership Model1329 Words   |  5 PagesLEADERSHIP 2 Leadership Introduction Sir Richard Bransons model is a personification model of Virginia brand and explains it using his life when he was young. He uses both his life and Virginia brand to elaborate his leadership skills which is not based on any professional skills. Over the years, he is seen to recruit the best managers. Leadership is one of the strategies and strategic management. It includes planning for informal, formal and strategic planning systems by the leader. It hasRead MoreTaran Swan Nichelodeon823 Words   |  4 PagesCase study Taran Swan at Nickelodeon Latin America 1. Describe the culture at Nickelodeon Latin America. Be specific How did Swan go about building that culture? Swan formed an entrepreneurial culture that strives for competition, encourages to take risk and values for new ideas. The strong Nickelodeon identity (â€Å"orange blood†) and Swan’s business plan assisted building a clear vision and defining a key business strategy. In order to build the strong brand and culture Swan had to findRead MoreInternational Entrepreneurship Infusion1542 Words   |  6 Pagesemployees to these countries. It was the element of familiarity and trust which motivated both the employees and founders to unleash their entrepreneurial spirit. It was the spirit to cooperate with each other that paved way for cost reduction across the offices in USA and Canada and marked success for both the offices. The expansion to UAE and India followed a different method. There was no movement to employee who could be contacted to launch an office. The founders rather explored the market to seeRead MoreDont Let the Future Pass You by1317 Words   |  6 PagesTucker—â€Å"Don’t Let the Future Pass You By† Preston Tucker was man with a dream. His entrepreneurial leadership style thrust that dream into immediate action. He built the â€Å"car of tomorrow, today.† There were shortcomings, however, with Tucker’s Entrepreneurial Visionary Strategy. If Tucker had balanced his approach with key aspects of the Shared Vision Strategy, he may have succeeded in sustaining his name as a revolutionary automaker. Tucker was a risk-taker whose visionary freedom went uncheckedRead MoreEssay on American Express Case Study - Amex1936 Words   |  8 PagesAmerican Express during the mid1980s was attributed to the entrepreneurial management philosophy of Lou Gerstner, chairman of American Express TRS. He himself indicated that it was not his original intent to come in to American Express and institute corporate entrepreneurship. Nonetheless, his background and management style seemed to challenge the people who were already there and developed into something that was considered entrepreneurial, or intrapreneurial. American Express Company was an appropriateRead MoreBusiness1501 Words   |  7 Pagesadvanced technology, services and finance company dedicated to innovation in energy, health, transportation and infrastructure. GE operates in more than 100 countries.  GE has had a few major keys to its success over the years, most notably its management style, massive size, ability to constantly adapt, and major acquisitions over the years. Throughout the 20th century, they have not only been one of the world’s biggest industrial corporations, but also a â€Å"model of management.† GE’s history with acquisitions

Tuesday, May 12, 2020

Economic Growth And Its Effect On Society - 1737 Words

For most of human history, life remained pretty much the same. The conditions of living were almost completely stagnant, and there was no such thing as economic growth to the general public. This all changed when two different events occurred that greatly impacted the course of history. The first of these being the British industrial revolution in 1750, and then the more prominent American industrial revolution in 1870. Acting like a catalyst, these two events created a boom of economic growth unlike anything the world had ever seen. As certain nations have continued to expand, an important question that arises is, is economic growth beneficial or harmful to society? Economic growth as defined as: â€Å"An increase in the amount of goods and services produced per head of the population over a period of time (The Oxford American College Dictionary)† is in no way a bad thing for society. The issue with this comes from the way we as humans use such this broad definition of econom ic growth as an indicator of wellbeing and happiness within a country, leading to misuse of wealth, as well as misplaced focus on important areas of life. Whereas previously it took almost 350 years for a family to double its standard of living, over the course of a few years, unemployment dropped drastically as well as the standard of living increased tremendously (Wallace-Wells). In order to measure just how much growth was accumulating, a numerical value called the Gross Domestic Product (GDP) wasShow MoreRelatedEffects Of Economic Growth On Society1498 Words   |  6 Pages1. INTRODUCTION 1.1 BACKGROUND The harmful effects and environmental problems resulting from impact of economic growth have increased concerns of environmentalists, shareholders, governmental bodies and society about environmental issues. Pressures from a variety of sources have come to bear on the companies to accept responsibility for impacts on society from business activities (Hackston and Milne, 1996). Companies are being urged to become accountable to a wider audience than shareholder and creditorRead MoreThe Social Benefits Of Economic Growth And Development1342 Words   |  6 PagesSocial Benefits of Economic Growth and Development In general, individuals in developed countries strive to improve their quality of life. All developed nations, as well as developing countries, are currently experiencing the negative impact of the global economic downturn. This has prompted all nations to make economic development a top priority (Bruyn 14). Economic development is defined as a state in which a society enjoys sustained economic growth. One effect of economic growth is an increase inRead MoreEconomics and the Effects on Our Society Essay962 Words   |  4 PagesEconomics and the Effects on Our Society Post University Maria Krug BUS501 January 13, 2013 Economics and the Effects on Our Society A crucial topic of discussion that we hear among our fellow co-workers, family, friends, or colleagues is how the economy is affecting our daily activities of living. When stating this, there is much debate and question as to how our money is valued and the effects it poses on various aspects of our purchasesRead MoreEconomic Growth And Inequality Of Opportunity1672 Words   |  7 PagesIDPM60711: Economic Development Theoretical link between economic growth and inequality of opportunity ‘The case of the Arab Spring’ Word count: 1654 Introduction Global discourse around the issue of growing inequality and specifically inequality of opportunity has come to the fore in recent years driven by violent public action witnessed in the spring of 2011. A little southern town in Tunisia known as Sidi Bouzoid in December 2010 took global centre stage in the push for economic emancipationRead MoreEssay on Causes and Effects of Economic Growth1724 Words   |  7 PagesDiscuss the causes and effects of Economic Growth Economic Growth Before discussing the causes and effects of economic growth, I will define what economic growth actually is and distinguish between the two types of growth in the economy; actual and potential. On the whole, economic growth may be defined as ‘a long-run increase in an economy’s productive capacity and trend output’. The long-run output growth trend an economy achieves is indicated by the path of trend Gross Domestic ProfitRead MoreAnalysis Of Ibn Haldun And Adam Smith And David Hume And Karl Marx852 Words   |  4 Pagesis an example of one the answer to show that it is old question. â€Å"Ibn Khaldun gave his account of the stages of economic development, from nomadic to agricultural to more cooperation in economic matters which occur through an expansion of a town to a city, where demand increases and skilled labor congregates and expands production both ill quantity and in refinement. Economic growth continues so long as there is an extra effort, which crea tes capital accumulation, which in turn, combined withRead MoreThe Current Capitalistic Society And Its Effects On The Environment974 Words   |  4 PagesIn our current capitalistic society nothing is more closely followed than economic growth. When economies are growing they are praised, but when they are not they are perceived as a failure. Growth has brought us many great technologies that have helped form the global culture that we now live in. However, there is a misapprehension among society that economic growth is limitless. In fact, it is impossible to have unlimited growth in a finite world. This has lead society to expect more from the economyRead MoreThe Context Of Growing Economic Interdependence1672 Words   |  7 Pageswill endeavour to explore the context of growing economic interdependence (globalisation); inequality is both growing within and between nations. In turn, analysing the following the following statement that â€Å"Inequality can undermine economic, s ocial and perhaps even political stability. It can tear the very fabric that holds society together. We now have firm evidence that a severely skewed income distribution harms the pace and sustainability of growth over the longer term. The growing gap betweenRead MoreEconomics : An Integral Part Of Civilization Of The World1246 Words   |  5 PagesEconomics is an integral part of civilization of the world. In any case, economics issues that emerged in the community is practically quite difficult to resolve. Henry Hazlitt in his book Economic in one lesson revealed that economics is overshadowed by fallacies because of two main factors which intensify the problem’s complexity. The first factor is the tendency of people to defend their respective interests. Although some of groups have similar interests with all other groups, yet in fact,Read More Income Distribution and Economic Growth in LDCs Essay1673 Words   |  7 PagesIncome Distribution and Economic Growth in LDCs INTRODUCTION In recent years, one of the major concerns of economic development is the study of poverty, the income distribution and growth in the less developed countries (LDC’s) or Third World countries. Economists from all over the world have been doing researches and studies on how to induce a growth in those underdeveloped countries. However, countries differentiate in historical backgrounds, cultural believes and natural resources.

Wednesday, May 6, 2020

Shower Gel Marketing Free Essays

Soap, Bath and Shower Products Issues in the Market The soap, bath and shower category straddles two worlds – at once it falls into the arena of must-have consumer goods, which consumers see as integral to their everyday wellbeing, while at the same time it has an opportunity to tap into a consumer desire for escapism and fantasy. Close to half of women who use bath additives, for instance, cite a long bath as their ultimate pampering treat. How many fast-moving consumer goods segments can claim to satisfy such lofty needs with such a low ticket price? The beauty industry often cites the resilience of the colour cosmetics category in times of crisis – otherwise known as the lipstick index. We will write a custom essay sample on Shower Gel Marketing or any similar topic only for you Order Now It is time for the beleaguered bath additives segment to do the same and position their products as a luxury indulgence at prices accessible to most. Q: How is the economic environment impacting sales of soap, bath and shower products? A: Value sales of SBS products grew in single digits between 2006 and 2011 (with the exception of 2010 when year-on-year growth was more or less flat). The category is buffered somewhat from he inclement economic climate because of the must-have nature of daily cleansing products. At the same time, consumers are clearly under pressure to keep a close eye on household budgets. A third of adults who use shower products are paying more attention to how much they spend on such items because of the economic situation and the same is true for four in ten bath product users and three in ten soap users. Looking ahead, Mintel forecasts the SBS category will grow by 11% between 2011 and 2016, while in real terms (excluding inflation) sales will slip very slight ly. Q: Which segments have most potential for growth? A: There is a clear divide between two promising segments – liquid soaps and shower gels – and two less buoyant ones – bar soaps and bath additives. Mintel expects liquid soap and shower gel sales to grow by 28% and 17%, respectively, between 2011 and 2016, whereas we expect bath additives to slump by 4% and bar soaps by 15% in the same timeframe. The differing performances come down to consumer preference. Adults are much more inclined to use shower gels and creams over bath additives, for instance, likely because showering is uch more convenient and is a quicker option for today’s time-poor consumer. In addition, half of soap, bath and shower product users have switched to taking showers rather than baths in an effort to save water. Meanwhile, liquid soaps have an edge over the more traditional bar format with 89% of women using liquid soaps compared to 77% who use bar soap. While they potentially offer a cost saving over liquid varieties, Brid Costello Senior UK Beauty Analyst bcostello@mintel. com Tel: +44 (0) 20 7606 4533 A self-confessed beauty junkie, Brid tracks the UK’s fast-moving beauty market. Before joining Mintel in 2010, she spent a decade as a beauty editor for fashion and beauty trade newspaper Women’s Wear Daily. Based in the Conde Nastowned title’s Paris office for five years before transferring to its London bureau, Brid acquired expertise across the beauty spectrum. Brid studied Journalism at Dublin City University (DCU). Â © 2012 Mintel Group Ltd. All rights reserved. Confidential to Mintel. Soap, Bath and Shower Products Issues in the Market bar soaps suffer from a somewhat old-fashioned image. With no sign of consumers’ habits changing in the hort term, there is unlikely to be any reversal of these sectors’ performance. A third of bath and shower product users buy whatever product is on special offer, while half stock up when their favourite brands are on special offer. Q: What are consumers’ primary concerns when it comes to buying soap, bath and shower products? A: While the basic premise of SBS products is to cleanse, such items now go above and beyond that call of duty. More than three quarters of adults who use shower products, for instance, want their gels and creams to moisturise or soften their skin, while just over half are looking or an invigorating or refreshing showering experience. When it comes to bath additives, pampering and relaxing are the key concerns for two thirds of bath product users. Women are particularly keen on luxurious soaks, with just over half considering a long bath to be their favourite pampering treat. Soap, meanwhile, has a much more pragmatic bent. Close to half of liquid and bar soap users say that cheap or good value products are their top priority, while suitability for the whole family comes second. Q: Which consumer demographics are most important to the category and how will opulation changes impact sales going forward? A: Changes in the UK’s population make-up will impact the SBS sectors to differing extents between 2011 and 2016. Shower product and liqu id soap sales will likely be buoyed, for instance, given that these sectors’ highest volume users – adults aged 25-34 – will grow in number by 872,000 in the period. Population changes are less favourable for bath additives and will do little to bolster the category, which is already in the doldrums (sales dipped by 2% in 2011). In general, however, the country’s population will increase y more than 3% (or 1. 7 million) between 2011 and 2016. Given the high penetration rates of soap and shower products, this is some good news for the category in general. Q: What influence do promotions have on the market? A: The SBS category is highly promotional with multi-purchase offers and discounts top priorities for consumers. For instance, a third of bath and shower product users buy whatever product is on special offer, while half stock up when their favourite brands are on special offer. It is little surprise then that the multiple-door grocery hains dominate the retail landscape and account for close to half of category retail sales. With large chains – such as Sainsbury’s, Tesco, Asda and Morrisons – frequently basing advertising on their commitment to low pricing and vying with each other to offer headline-grabbing discounts, it’s unlikely the situation will change anytime soon. This will continue to put pressure on the category vis-a-vis growing value sales as consumers have become accustomed to finding their preferred goods at preferential prices. Â © 2012 Mintel Group Ltd. All rights reserved. Confidential to Mintel. How to cite Shower Gel Marketing, Essay examples

Saturday, May 2, 2020

Diversity Management in Multinational Organizations

Question: Discuss about the Diversity Management in Multinational Organizations. Answer: Introduction: Simply defined, Workplace diversity refers to the variety of differences between people in an organization. This definition appears so simple; however, there are vats implications of diversity management at workplace. The concept of diversity management may sound simple, but diversity encompasses race, gender, ethnic group, age, personality, cognitive style, tenure, organizational function, education, background and more. Workplace diversity and diversity management is a vast field and this paper would focus on diversity management in multicultural environment (Lauring, 2013). The use of diversity management is pretty much more important for multinational organizations as they would have the people from different cultures and backgrounds. Cultural diversity requires that people understand and respect the cultures and values of other cultures. Changing societal trends require that organizations respond responsibly, respectfully, and ethically to accommodate the new trends. According to research completed by (Resick, Hanges, Dickson, Mitchelson, 2006) there are some universal understandings of diversity management that makes it a little easier to implement in the global context. The universal concepts that they listed are freedom to employees, increase adaptability, effective communication and change management encouragement (Resick et al., 2006). The research concluded that these four concepts are global, but are valued at varying degrees across cultures so leaders need to ensure that they are aware of the cultural expectations throughout the decision-making process (Resick et al., 2006). There was a time when people used to believe that diversity management can be ignored as it is not linked with organizational performance and employee productivity. However, this view has changed and today organizations have realized that by allowing employees to be creative and include ideas and creations that they would be willing to pay for affords companies the ability to stay ahead (Alcazar Romero, 2013). Employees are more plugged in to the social network and have a better idea of what consumers want. The diversity management approach can be helpful in many ways. With this approach in place, Daft, (2015) explains that it combines both the organic and mechanic organizational structures together for multinational organizations. This is done by allowing freedom of information to flow in the organization as seen in organic organizations, but still implement an order of hierarchy as seen in mechanic organizational structure. Groschl, (2011) shares the example of Toyota that has mastered the art of diversity management. They allowed young staff members the freedom to review old technology and discover how new technology could advance the organization but they still reported up to a senior member in the organization. The diversity management approach worked being that it allowed the change to not hold back but to conduct work in manner that was once not used in the organization and at one time could have been seen to break the rules. By allowing this, Toyota could remain competitive in t he market and adapt to change by presenting better technology in vehicles. The focus on diversity management enabled Toyota to get the best talent from the market. With this approach, Toyota use the geocentric approach of recruitment and recruited the people across the globe irrespective of their cultural backgrounds (Benschop Holgersson, 2015). Sarkees, et al. (2010) shares that the diversity management approach is most helpful when needing change. This is so because when organization find themselves struggling in the market, the diversity management approach aids in avoiding pitfalls and reaching more functional levels. The diversity management approach is most helpful because it allows organizations to explore new opportunities and methods they can implement in the organization while maintaining in the current market (Sarkees, et al. 2010). Sarkees, et al. (2010) states that the diversity management approach has been successful in organizations implementing change by forming new and more effective marketing strategies and increasing the level of performance in the organization. According to Daft, Murphy, and Willmott (2010), organizations using a diversity management approach strive to create systems and management structures that support both the development and the implementation of innovative ideas. According to Karrer and Fleck (2015), a diversity management approach is necessary to balance the inherent conflict between an organizations creative arm and organizational divisions responsible for maintaining current organizational processes. It would be correct to say that leaders also have an important role to play to establish and to create a culture of diversity management. Tarody, (2016) suggest the concern of making a definite choice is a challenge between the exploration of trade off and exploring another create dependencies where leadership is distracted in the decision-making and leads to inappropriate adaptations when explicit choices have to be made. Moreover, Tarody, (2016) suggest contradictions in the subfields of diversity management; structu ral and contextual ambidexterity is not a simple case of exportation-exploitation due to the difference in leadership competencies systems, processes, cultures, incentives need to be created, maintained, held together and internally aligned with the strategic intent articulated at the structural level. From my experiences, when all of those are not in place, it can create the misalignment of the strategy intent even though each is acting independently to create the coordination requisite mechanism of leadership. Research by OReilly and Tushman (2013) suggests that use of organizational ambidexterity places organizations in a position to explore and exploit (p.324) the elements of both mature and new technologies in the marketplace. A diversity management approach can be beneficial in a situation such as Dell, Inc. and their attempt to revitalize their company (Daft, 2015). With the recurring reference that the type of organizational structure used is dependent on the life cycle stage the organization is operating in (Quinn Cameron, 1983), the use of ambidextrous approach is beneficial at some points and not feasible at others. In the transformation Dell is taking with their new areas of development, using a diversity management approach enables the company to seize the new opportunities as they reorganize, and exploit the resources the company has developed over the term of its growth (OReilly Tushman, 2013). The challenge is discovering the proper way to leverage the resources without inf ringing on the autonomy of the new departments. In this scenario, another approach would probably not be beneficial. Dell has found that bureaucracy lends to mechanistic operations, which leads to declines in market share and innovation (Kersten, 2000). If an organization were in the early stages of its life cycle, the ambidextrous approach would not be one that fits. The organization would not have the resources available to exploit within their own group. It would be correct to say that diversity management should be used wisely within the organizations. The management should be careful while developing and implementing the diversity management policies. It is important that the people from any cultural background should not get offended with any of the policies (Janssens Zanoni, 2014). It is suggested that the management should take a step-wise or a gradual approach to implement the diversity management strategies. This approach is definitely one that fits in organizations who have longevity and the experience from which new departments can glean information. The previous review of Dell, Inc. is another example of an organization that would benefit from a diversity management approach. In fact, it would be correct to say that any organizations that has a global presence and that has the employees from various cultural and diverse backgrounds would be benefited with the approach of diversity management. Making a diversity management approach can be helpful when changing organizational structure because this approach provides a different perspective to how an organization grows. There are a series of events which follow when making a structural change. For starters, is it important that they follow a series of events that are specific to the desired change. (Jones, 2013) these changes can be difficult because they challenge existing power and authority relationships (Jones, 2013) this approach is most needed when an organization is stagnant in the growth when the COE or leader of the organization decides to stop leading or should people say thinking from the days of old then they will soon begin to think out of the box regarding the organizational structure and change. According to OReilly and Tushman (2004) for organizations to have effective diverse culture the organizations leadership and managers must operate with a diverse methodology even if team members do not contribute much to diversity. A diversity man agement approach creates a competitive advantage through revolutionary change and evolutionary change (Bleijenbergh Peters, 2010). Conversely, organizations which create a competitive advantage through adaptability and alignment are deemed highly diverse organizations. References Benschop, Y., Holgersson, C., Van den Brink, M., Wahl, A. (2015). Future challenges for practices of diversity management in organizations. Handbook for Diversity in Organizations, Oxford University Press, Oxford, 553-574. Bleijenbergh, I., Peters, P., Poutsma, E. (2010). Diversity management beyond the business case. Equality, diversity and inclusion: an international journal, 29(5), 413-421. Daft, R. L. (2015).Organization theory and design(12th ed.) Mason, OH: South-Western, Cengage Learning. Groschl, S. (2011). Diversity management strategies of global hotel groups: a corporate web site based exploration. International Journal of Contemporary Hospitality Management, 23(2), 224-240. Janssens, M., Zanoni, P. (2014). Alternative diversity management: Organizational practices fostering ethnic equality at work. Scandinavian Journal of Management, 30(3), 317-331. Jones, G. R. (2013).Organizational Theory, Design and Change(7th ed.). Upper Saddle River, NJ: Prentice Hall. Kersten, A. (2000). Diversity management: Dialogue, dialectics and diversion.Journal of Organizational Change Management,13(3), 235-248. Lauring, J. (2013). International diversity management: Global ideals and local responses.British Journal of Management,24(2), 211-224. Martn Alcazar, F., Miguel Romero Fernndez, P., Snchez Gardey, G. (2013). Workforce diversity in strategic human resource management models: A critical review of the literature and implications for future research. Cross Cultural Management: An International Journal, 20(1), 39-49. O'Reilly, C. I., Tushman, M. L. (2013). Organizational ambidexterity: Past, present, and future.The Academy Of Management Perspectives, 27(4), 324-338. Resick, C. J., Hanges, P. J., Dickson, M. W., Mitchelson, J. K. (2006). A cross-cultural examination of the endorsement of ethical leadership. Journal of Business Ethics, 63(4), 345. Sarkees, M., Hulland, J., Prescott, J. (2010). Ambidextrous organizations and firm performance: the role of marketing function implementation.Journal Of Strategic Marketing,18(2), 165-184. Tarody, D. (2016). Organizational ambidexterity as a new research paradigm in strategic management.Vezetstudomny / Budapest Management Review, 47(5) 39-52. Quinn, R. E., Cameron, K. (1983). Organizational life cycles and shifting criteria of effectiveness: Some preliminary evidence. Management Science 29(1), 33-52.